General Manager  ·  Games & Interactive Entertainment

Daniel
Barnes

Fifteen years running game businesses end to end. P&L ownership, studio operations, org design, capital raising, and the hard calls that sit across all of it.

$250m
Revenue built on a single title
386→190
Studio restructured
$78.9m
Institutional capital raised
Daniel Barnes
01

About

I am a Gamer, a Founder, and a Creator. There is nothing I enjoy more than building true, deep, immersive digital experiences that bring players genuine delight. I have spent fifteen years chasing that — and learning, sometimes the hard way, what it actually takes to make it happen.

What I have come to understand is that great games rarely fail because of bad ideas. They fail because the business around them is not built to support them. The P&L that nobody owns. The roadmap with no accountability behind it. The org that has grown faster than its decision-making infrastructure. I am problem-centric about this, which does not mean I am negative — I think of myself as an optimist, but through the lens of the challenges between where I am and where I want to be.

At N3TWORK I built the operating infrastructure behind $250m in revenue on a single title, negotiated a publishing deal with The Tetris Company, and raised $78.9m in institutional capital. At Phoenix Labs I stepped into a studio with real creative ambition and significant operational complexity, made the hard portfolio calls with full decision-making authority, and reduced monthly burn from $11m to $3.5m while protecting the titles worth saving. I founded Rift, built a technology platform and live game in 18 months on $250k pre-seed, and made a clean decision to wind down when the funding environment shifted. I am now President at Mavan, where we have grown revenue 4x and built the operational foundation the business needed to scale properly.

I believe in radical candor, the golden rule, and the Mike Tyson principle: everyone has a plan until they get punched in the face. The ability to adapt quickly to new information is one of the most underrated skills in this industry. I try to practise it every day.

Currently in London with my wife and three children, after a decade split between the Bay Area and Europe. I love my family, France, football, and food. In that order, mostly.

Location
London, UK
Languages
English — Native
French — Native
German — Intermediate
Education
MBA, Université de Nantes
2007 – 2011
How I work
Problem-centric. Radical candor. I would rather name the real obstacle than paper over it. I change my mind reasonably often, but always with logic and never because it is easier.
Currently open to
GM, COO, and operational leadership roles in games and interactive entertainment
$250m
Lifetime revenue on Legendary: Game of Heroes with full P&L ownership at N3TWORK
$11m→$3.5m
Monthly burn reduced at Phoenix Labs over 18 months, 386 to 190 headcount
$78.9m
Raised across two institutional rounds from KPCB Growth, Floodgate, Galaxy & Griffin
4x
Revenue growth at Mavan with flat headcount and significantly improved profitability
$250k
Pre-seed capital used to build a complete technology platform and live game at Rift in 18 months
$2m+
Daily UA spend managed at Machine Zone during mobile gaming's formative years
02

Experience

Mavan
Nov 2025 — Present
London, UK
President
Mavan is a performance marketing agency for games. I came in as a contractor first, spent time understanding the business properly, then joined as President to build the operational foundation it needed to scale. That meant installing P&L reporting and KPI frameworks where there were none, rebuilding the org design, redefining how we hire and what we measure, and taking over new business development. The focus throughout has been on turning good work into repeatable, defensible performance. Revenue is up 4x, headcount is broadly flat, and the business is significantly more profitable. I am also building Mavan's proprietary technology platform to systematise what we do across clients.
Rift
Mid 2024 — Nov 2025
London, UK
Founder & CEO
Founded Rift to build a new category in interactive entertainment: social, multiplayer storytelling powered by AI. Built StoryEngine — a proprietary narrative platform with persistent player memory, emergent NPC behaviour, modular architecture, and live ops infrastructure — and launched The Consulting Detectives into alpha. 1,000+ sessions, 12-minute average session length, 50% of sessions from player invites. Built a complete technology platform and live game in 18 months on $250k pre-seed. Wound down when the seed funding environment structurally shifted against early-stage studios.
Phoenix Labs
Jan 2023 — Mid 2024
Remote
General Manager
Phoenix Labs had real creative ambition and serious operational challenges in equal measure. 386 people across 11 titles on Switch, console, and PC, with no P&L framework and no fiscal accountability structures in place. I stepped in with full decision-making authority and a clear mandate: give the studio the best possible chance of success. That meant making hard portfolio calls quickly, focusing resource on the titles with genuine commercial potential and strong team infrastructure, and installing the accountability frameworks that let executive producers own their numbers for the first time. Reduced monthly burn from $11m to $3.5m and headcount from 386 to 190 over 18 months. Two titles reached a point where I believed they were ready to ship and would have performed well.
Forte Labs
Jan 2022 — Jan 2023
Remote
Product Lead, Platform Rebuild
Owned the product side of a ground-up rebuild of Forte's blockchain gaming platform. Diagnosed why the monolithic original had failed to gain developer adoption. Working alongside the technical lead, defined and delivered a new microservices architecture that gave publishers genuine flexibility while maintaining compliance across the stack.
N3TWORK
Feb 2016 — Jan 2022
San Francisco
CMO, then COO
Joined as CMO and expanded into a full COO role working directly alongside the CEO. Led product development and live operations for Legendary: Game of Heroes to $250m lifetime revenue with P&L ownership throughout. Negotiated and managed the publishing relationship with Blue Planet Software (The Tetris Company). Led Tetris Primetime, a daily live game show with real cash prizes. Raised $78.9m across two rounds from KPCB Growth, Floodgate, Galaxy, and Griffin. Designed org model, culture frameworks, and hiring infrastructure for a distributed global team.
Zynga
Feb 2014 — Feb 2016
London / San Francisco
Central Product Management
Joined Zynga's central product team post the $527m NaturalMotion acquisition with P&L ownership across the portfolio including CSR2 and Dawn of Titans. Grew CSR2 to $143m annual revenue and 500k DAU. Managed licensing relationships across Ferrari, Lamborghini, McLaren, and Porsche.
NaturalMotion
Feb 2013 — Jan 2014
Oxford, UK
VP, Acquisition, Retention & Monetisation
Owned and scaled revenue and install growth by optimising the LTV to CPI equation across the portfolio. Commercial performance during this period contributed directly to the $527m Zynga acquisition.
Machine Zone
Jun 2011 — Jan 2013
Palo Alto, CA
Early Hire, Performance Marketing
Part of the founding group at what became Machine Zone, the company behind Game of War. Built the performance marketing stack from scratch: server-to-server integrations, attribution systems, cost tracking. Scaled 5 titles into the top 50 grossing on iOS. Managed $2m+ daily UA spend. Worked directly with Facebook and Google on CPI bidding models that became industry standard.

Let's
talk.

Email dan@kijo.io
Location London, UK